About Us

Welcome to Rare Bunnies, a brand born from a journey of resilience, compassion, and a dream to create something meaningful for families around the world. As a small, woman-owned business, Rare Bunnies is deeply personal to us. It’s a reflection of our founder’s story — an immigrant who experienced hunger firsthand and turned those hardships into a passion for creating a brighter, more sustainable future for children everywhere.

Our story began with a vision to combine practicality, playfulness, and purpose. As a mother and dreamer, our founder wanted to design products that not only delighted children but also addressed the need for safer, eco-friendly options for families. Rare Bunnies was created to fill that gap — with thoughtfully designed, animal-inspired backpacks that bring joy to toddlers and peace of mind to parents.

What Makes Us Rare

At Rare Bunnies, we pour our heart into every product. Our signature collection of toddler backpacks is inspired by the wonder of nature and crafted with care. Made from premium knitted cotton, our backpacks are lightweight, soft, and the perfect size for tiny shoulders. Free of harmful plastics and safety-certified, they are designed with both kids and the planet in mind. Each backpack is more than a bag; it’s a companion that sparks imagination and encourages a connection to the natural world.

But Rare Bunnies is about more than just products. It’s about giving back. Having experienced hunger as a child, our founder made it a mission to help feed hungry children worldwide. A percentage of every purchase goes toward this cause, ensuring your support creates a ripple of kindness and care.

Our Mission

At Rare Bunnies, our mission is to:

Provide eco-friendly alternatives to traditional kids’ products, reducing waste and harmful materials.

Foster a love for animals and nature through enchanting, playful designs.

Give back to communities in need, with a focus on feeding children and supporting sustainable practices.

Why Parents Love Us

Every product at Rare Bunnies is designed with families in mind. Parents love the thoughtful materials, easy-to-clean fabrics, and the adorable animal characters that make kids smile. Here’s what one happy parent shared: “It’s a cute, well-made backpack. My son absolutely loves it. It’s soft and easy to clean! So happy with it 🥰”

Our founder’s story of overcoming challenges and staying true to her values resonates with families who want to make thoughtful, impactful choices. Rare Bunnies is more than a business; it’s a community of parents, dreamers, and advocates for a better world.

Join Our Journey

Rare Bunnies is more than a brand — it’s a movement. Together, we can make a big impact through small, thoughtful choices. Explore our collection, share our mission, and let’s build a brighter future for our children, one Rare Bunny at a time.