About Us

Our Story: Where Imagination Blooms, Sustainably. ✨

At Rare Bunnies, we believe childhood is a magical journey—filled with wonder, discovery, and boundless imagination. It's a time for tiny hands to explore, for curious minds to dream, and for little hearts to find their first cherished companions.

And so, Rare Bunnies was born—out of a simple but powerful vision:

To create delightful, eco-friendly companions for toddlers that bring joy today and leave a better world for tomorrow.

Crafted with Conscience, Designed with Delight  💚

Each Rare Bunnies product blends heartfelt artistry with uncompromising responsibility. For us, a toddler backpack isn’t just a bag—it’s a friend, a treasure keeper, and a trusted companion in every mini adventure.

🌟 Exclusive Masterpieces:

Our whimsical characters like Muffin the Giraffe and Kenty the Dino are not mass-produced. Each design is lovingly sketched, hand-finished, and made to be truly one-of-a-kind—with playful charm that instantly wins little hearts.

♻️ A Hug for the Planet:

Made from ultra-soft, eco-conscious materials like premium knitted cotton, every Rare Bunnies piece is a gentle nod to our earth. You’re not just buying a bag—you’re choosing sustainability and teaching your child what it means to care.

🎒 Made for Little Shoulders:

Light as a feather and sized just right, our backpacks are made to move with your toddler—perfect for daycare runs, picnics, or weekend family trips.

The Gift of Wonder  🎁

Instantly Loved, Deeply Cherished 

Whether you're picking a meaningful gift or treating your own little one, Rare Bunnies is the kind of surprise that brings joy at first glance. Each character sparks imagination, while our top-tier craftsmanship ensures it’s a gift to last for years.

No two Rare Bunnies are ever the same—just like your little explorer.

From a Toddler Mom, With Love ❤️

Rare Bunnies is a proud, woman-led brand, inspired by one toddler mom's dream to make childhood both magical and mindful. With a background in design and a heart rooted in sustainability, our founder Amita, poured every ounce of creativity and care into making products that are as meaningful as they are adorable.

This isn’t just business. It’s a mama's promise—to create something truly special for your little one and our planet.

Our Mission: Feed Joy, Literally.

For every Rare Bunnies product you purchase, we donate a portion of the profits to help feed hungry children around the world. Because we believe every child—no matter where they live—deserves a chance to dream, grow, and play on a full stomach.

Join the Rare Bunnies Family

Explore our world of wonder-filled designs and become part of a community that chooses conscious, cute, and creative over mass-made. With every Rare Bunnies piece, you’re gifting more than a product—you’re sharing joy, love, and a brighter future.

Follow us on Instagram @RareBunnies

Tag your magical moments with #RareBunniesMagic 💫